How to Archive Contacts in Mailchimp: Step-by-Step Guide
Archiving contacts in Mailchimp is an essential organizational task for anyone using the platform for email marketing. It helps maintain a clean, efficient list by removing inactive or unengaged subscribers from the active contact list. This process does not delete contacts but instead stores them away from the primary contact table, ensuring you can still access their information without cluttering your marketing efforts. This is particularly useful for keeping your Mailchimp account organized, which can improve your overall email marketing performance.
When you decide to archive contacts, you’re decluttering your list and potentially reducing costs associated with your Mailchimp account since pricing is often based on the number of active connections.
