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SendinBlue vs SendGrid: Which is a Better Tool For You in 2024?

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SendinBlue vs SendGrid?  Many entrepreneurs need help deciding between two of the most popular email marketing tools available! Sendinblue and Sendgrid are two of the most trusted and widely used options, with a combined customer base of over 350,000. 

To make an informed decision, it’s essential to compare the features, pricing, scalability, and other vital aspects of Sendinblue and Sendgrid. In terms of features, both email marketing tools offer a range of advanced capabilities to help you create, send, and track your email campaigns effectively. However, some differences may sway your decision one way or the other.

Additionally, the pricing structures of Sendinblue and Sendgrid differ significantly, and you’ll want to consider which offers the best value for your business’s needs. Scalability is also essential to consider as your business grows and your email marketing needs expand.

By reviewing the key features, pricing, scalability, and other critical factors of Sendinblue vs. Sendgrid, you can make an informed decision that will help you maximize the effectiveness of your email marketing campaigns.


Drill down into pricing, and you’ll find that SendinBlue and SendGrid offer different plans and pricing structures. SendinBlue’s programs are based on the number of emails sent and include a free tier for up to 300 emails daily. Meanwhile, SendGrid’s plans are based on the number of contacts in your list, with a free level of up to 100 contacts. Both offer upgrades for higher volumes, and SendGrid also provides a Pro tier for email advertising. Both services are competitively priced and offer discounts for annual subscriptions.

SendinBlue is the more budget-friendly option for businesses with an extensive contact list. At the same time, SendGrid is better for companies looking to send more emails. Both services offer a range of features and integrations that make them valuable email marketing services. SendinBlue offers a more comprehensive platform, including SMS marketing and live chat capabilities, while SendGrid focuses primarily on email. Ultimately, the best solution depends on the needs of your business.

User Interface

Regarding usability, SendinBlue and SendGrid offer intuitive user interfaces that make it easy to create, manage, and track campaigns. Both email marketing platforms boast user-friendly interfaces and powerful features.

  • SendinBlue
  • Visual drag-and-drop email builder with a responsive email template library.
  • Over 200 prebuilt email templates to choose from.
  • SendGrid
  • Email builder with a library of 40 email templates.
  • Powerful visual editor with a WYSIWYG drop editor.

SendinBlue has a user-friendly interface that allows you to build and launch campaigns quickly. You can create emails in minutes with their visual drag-and-drop email builder and responsive email template library.

SendGrid also has a powerful visual editor with a WYSIWYG drop editor to customize your emails. They also offer 40 email templates in their library.


SendinBlue and SendGrid both offer powerful automation features. However, SendinBlue has a few more bells and whistles. Its automation features include:

  • Automatically adding or removing contacts from lists.
  • Setting up triggered campaigns based on conditions or behavior.
  • Assigning lead scores based on engagement.

SendinBlue also offers the ability to create automated SMS and email marketing campaigns and mobile apps for creating computerized campaigns.

In contrast, SendGrid’s automation capabilities are limited to a prebuilt welcome workflow and don’t include lead scoring. However, it does offer more advanced segmentation and optimization options for emails.

Delivery Rates

Stepping from automation to delivery rates, when it comes to sending emails, both SendinBlue and SendGrid offer high deliverability rates, but there are a few key differences.

SendinBlue offers an email validation feature that helps to ensure that emails sent through the platform are delivered correctly. SendGrid, on the other hand, uses the Amazon SES API to achieve similar results.

Regarding email delivery, both platforms are reliable and offer a good reputation for email marketers. However, SendinBlue has a slight edge due to its email validation feature. This feature helps to ensure that emails sent through the platform are sent to the correct address.

When it comes to email marketing, SendinBlue and SendGrid both offer similar features. Both platforms offer advanced segmentation, tracking, and reporting capabilities. However, SendinBlue provides additional features such as optimized deliverability and heatmap reporting.


Your analytics capabilities are enhanced with both SendinBlue and SendGrid’s offerings.

SendinBlue provides advanced reporting tools that allow you to track the performance of your email marketing campaigns. It also offers an easy-to-use analytics dashboard with detailed reporting on open rates, click-through rates, bounce rates, and more.

On the other hand, SendGrid offers analytics that help you measure email deliverability and optimize your campaigns. It features detailed email reports, advanced segmentation, and customer support for questions.

Regarding ease of use and customer support, SendinBlue and SendGrid are excellent choices. Both offer comprehensive analytics tools and resources to help you get the most out of your email marketing efforts.

With detailed reporting and segmentation, you can easily track and measure the success of your campaigns. Both have knowledgeable customer support teams ready to help you with any issues.

Whether you choose SendinBlue or SendGrid, your analytics capabilities will be enhanced.


Regarding personalization, both SendinBlue and SendGrid provide powerful tools to customize your emails and make them stand out.

SendinBlue offers a range of features to help you create a unique customer experience, such as email design tools, customer relationship management, and advanced segmentation. With SendinBlue, you can use prebuilt email templates and customize them to match your brand identity. You can also design your emails with custom HTML and CSS coding.

SendGrid also offers email personalization features, including automated email campaigns and triggers. You can create personalized content for each customer based on their interests and preferences. SendGrid also allows you to track and analyze customer engagement with email campaigns. This helps you better understand your customers and create more targeted content.

SendinBlue and SendGrid offer powerful personalization features to help you create engaging email campaigns and build better customer relationships. With the right tools, you can create emails that stand out and provide an unforgettable customer experience.


Both SendinBlue and SendGrid offer seamless integration with third-party apps, making extending your email marketing capabilities easy.

With SendinBlue, you get access to a free plan that allows up to 9,000 emails per month and WP Offload SES for reliable email delivery services.

SendGrid also offers a free plan but only allows up to 40,000 emails per month.

Both platforms offer ticket support, but SendinBlue’s support is more comprehensive.

SendinBlue also offers email marketing automation to help you send more targeted messages.

Both tools integrate with various third-party applications, so you can easily connect your email marketing efforts with other aspects of your business.

However, SendinBlue’s integration options are more comprehensive, with additional features such as webhooks, Zapier, and Salesforce integration.

Ultimately, both SendinBlue and SendGrid offer great integration options, but SendinBlue offers more comprehensive features and better customer support.


When it comes to support, both SendinBlue and SendGrid offer ticket support, but SendinBlue’s support is more comprehensive. SendinBlue’s experienced team is available around the clock and offers detailed and personalized guidance tailored to each customer’s email platform.

Twilio SendGrid also provides an extensive support team available 24/7, with expertise in email and SMS. They offer phone, email, and chat support and can help you achieve the best results with your email program.

The main reasons to choose SendinBlue over SendGrid include:

  • Reasonable deliverability rates: SendinBlue has proven deliverability with domain authentication and compliance, ensuring optimal inbox delivery.
  • Dedicated support: SendinBlue is dedicated to providing customer support and satisfaction, with a team available around the clock.
  • Advanced tools: SendinBlue offers advanced tools such as teammates and sub-users, allowing for secure collaboration.

When considering SendGrid alternatives, it’s important to remember the comparison of SendinBlue and SendGrid. For businesses looking for an email platform with reasonable deliverability rates, comprehensive support, and advanced tools, SendinBlue is an excellent choice. The main reasons to choose SendinBlue over SendGrid are its affordable deliverability rates, dedicated support team, and advanced tools.


You can customize both SendinBlue and SendGrid for your individual needs. Both email marketing solutions offer incredible customization options, such as A/B testing, landing pages, and free trials.

With SendinBlue, you can create personalized emails and campaigns with over 200 prebuilt templates. You can also use their automated tools, such as segmentation and triggered messages.

SendGrid also offers customizable emails that can embed content and add dynamic range. They also provide analytics and reporting that allow you to track performance and optimize campaigns.

Both solutions offer API integration to integrate with other platforms and services.

Ultimately, both SendinBlue and SendGrid are great options for email marketing solutions. They offer incredible customization options, allowing you to tailor campaigns and messages to your needs.


In addition to customization options, SendinBlue and SendGrid offer a high-security level. Security is a priority for both platforms and their target audience.


  • Security Features: IP pool management, DKIM authentication, SSL/TLS encryption, bounce and unsubscribe handling.
  • Easy Integration: Single sign-on, API access, webhooks.


  • Security Features: Two-factor authentication, automated opt-out emails, spam filter testing.
  • Easy Integration: SMTP relay, SMTP API, webhooks.

SendGrid and SendinBlue provide industry-standard security features and easy integration tools for their users. Both platforms offer features that ensure the safety of customer data. With these features, you can protect and secure your email campaigns and ensure your messages are sent to the right people.


Often, you’ll find that SendinBlue offers more prebuilt email templates than SendGrid. With over 200 templates for all types of marketing campaigns, small businesses and entrepreneurs can quickly create an email campaign without any professional experience.

On the other hand, SendGrid limits its email templates to about 40. This may be enough for some primary marketing campaigns but will provide less flexibility and customization. Both platforms offer affordable pricing options, but SendinBlue is the winner regarding templates.

For those looking for an email marketing tool with plenty of customizable templates, SendinBlue is the way to go. You can easily create a professional-looking email campaign with any of its prebuilt templates. And if you don’t find a template that fits your needs, you can easily customize one of the existing templates with your branding and message. With SendinBlue, you only need to drag and drop elements to create a unique email.

SendGrid’s selection of email templates is much more limited, but it does provide some basic templates to get you started. However, if you want to customize one of its templates, you must use its API. This can be overwhelming for those with less technical experience.

Ultimately, SendinBlue is the better choice if you’re looking for more complete email marketing tools with plenty of templates. Its drag-and-drop editor and prebuilt templates make it easy to create a professional-looking email in just a few minutes. With SendGrid, you may need to invest more time and money to get the same results.

A/B Testing

Testing out different versions of your email campaigns is simple with both SendinBlue and SendGrid’s A/B testing capabilities.

SendinBlue provides a free account to get started, which includes access to prebuilt email templates and A/B testing.

On the other hand, SendGrid’s A/B testing feature is included in their Transactional Email Service plan, which can be used to send marketing and transactional emails.

Here is a deeper look at what each platform provides for A/B testing:


  • Automatically create and send A/B test campaigns
  • Monitor test results in real-time
  • Optimize campaigns to increase engagement


  • Create and send A/B test emails
  • Track and analyze email performance
  • Access detailed reporting to analyze results

With both platforms, you can quickly test out different versions of your emails to identify which one works best for your audience.

With SendinBlue, you can also use the A/B testing feature for free. But with SendGrid, you have to pay for the Transactional Email Service plan to gain access to A/B testing.

Mobile Optimization

Building on the discussion of A/B testing, mobile optimization is another factor to consider when comparing SendinBlue and SendGrid.

SendinBlue includes a dedicated IP address and WordPress site integration, while SendGrid offers SMS messages and Constant Contact integration.

Both platforms offer automation services for streamlining campaigns, but SendinBlue’s Flex Plan includes more features than SendGrid’s.

SendinBlue is also unique because it’s a cloud-based SMTP provider, allowing for better scalability and flexibility.

Additionally, SendinBlue’s mobile-optimized email templates are responsive and customizable, making creating emails that look great on any device easier.

In comparison, SendGrid offers fewer mobile optimization features, making SendinBlue the clear winner in this category.


Segmenting your audience is critical to running successful campaigns, and both SendinBlue and SendGrid offer powerful segmentation tools to help you do just that.

With SendinBlue, you can segment your contacts based on the number of emails sent, their first or last interaction date, their country of origin, and more. SendinBlue’s paid plans are an excellent choice for those needing more advanced segmentation capabilities.

SendGrid also provides segmentation capabilities, including segmenting contacts based on location, email engagement, and other criteria. However, their segmentation capabilities are less extensive than SendinBlue’s.

Both SendinBlue and SendGrid are great options for email service providers, but they each have strengths and weaknesses.

When choosing the best option for your email strategy, segmentation should be one of the first things to consider. For businesses in the United States, SendinBlue is the better option for segmentation, as its capabilities are more extensive. However, if you need a more affordable solution, SendGrid may be your better choice.

Contact Management

Regarding contact management, both SendinBlue and SendGrid allow manual and automatic contact addition. With the ability to import pre-existing lists and integrate them with third-party apps, businesses can quickly grow and maintain their customer base.

SendinBlue provides unlimited contacts and leads and offers advanced segmentation, management, and search tools.

SendGrid focuses on basic contact management features, which may be enough for a business owner with a smaller email volume.

Ultimately, the best choice for you will depend on the size of your customer base and the type of specific email campaigns you need to create.

SendinBlue is the winner in contact management capabilities when looking for the best email marketing software. Their advanced segmentation, management, and search tools are perfect for businesses of all sizes.

With SendGrid, you may only need the basic contact management features if you have a smaller customer base. However, if you’re looking for more advanced features, SendinBlue is the better choice.

The decision ultimately comes down to what fits best with your business and the type of email campaigns you plan to create.

Automated Emails

Take advantage of automated emails for your campaigns with SendinBlue or SendGrid. Both providers offer basic plans that allow you to send automated messages to your contacts. The main benefits include the ability to send a wide range of emails to your contacts and the convenience of having them sent automatically without manual intervention.

Regarding automated emails, there are some critical differences between SendinBlue and SendGrid. SendinBlue offers a basic plan that allows you to send up to 15,000 emails per month, while SendGrid will enable you to send up to 40,000 emails monthly. SendinBlue offers many features, including the ability to segment contacts and personalize messages with a contact’s email address, while SendGrid only provides basic features.

SendinBlue also offers additional features like automation triggers, advanced segmentation, workflow automation, and more. SendGrid, on the other hand, provides basic email automation, such as welcome emails and order confirmations. Both providers offer advanced features such as split testing and analytics, but SendinBlue offers more than SendGrid.

Third-Party Integrations

Integrating with third-party applications is an essential factor to consider when choosing an email or SMS marketing service. Regarding third-party integration, SendinBlue and SendGrid are both excellent choices.

SendinBlue offers a better option for businesses with specific needs, providing integrations with over 350 applications in various sections. It also offers an extensive API library for custom integration and development.

On the other hand, SendGrid offers integrations with over 200 different applications, providing the most value for businesses that use popular applications.

The best thing about SendinBlue and SendGrid is that they offer integrations with popular applications such as Salesforce, Google Analytics, and Shopify, making them a preferred choice for businesses.

Furthermore, both services offer integrations with webhooks, so you can easily sync your data with other applications.

With SendinBlue and SendGrid, you can easily integrate with third-party applications and get the most out of your email or SMS marketing service.

Reporting & Insights

SendinBlue and SendGrid offer comprehensive reporting and insights features to help you track the performance of your campaigns.

SendinBlue offers in-depth insights on email campaigns, including detailed performance metrics, contact segmentation, and comprehensive tracking. It also provides a heatmap tool to track user engagement and behavior on web pages.

SendGrid provides detailed delivery analytics, including open rates, click-through rates, and bounce rates, as well as automated A/B testing and segmentation.

Reporting features offered by SendinBlue:

  • Performance Metrics: Track opens, clicks, unsubscribes, bounces, etc.
  • Contact Segmentation: Create detailed segments to target audiences better.
  • Tracking: Monitor the effectiveness of campaigns.
  • Heatmap Tool: Track user engagement and behavior on web pages.

Reporting features offered by SendGrid:

  • Delivery Analytics: Monitor open rates, click-through rates, bounce rates, and more.
  • Automated A/B Testing: Test different versions of emails to optimize performance.
  • Segmentation: Create custom segments to better target audiences.
  • Advanced Insights: Gain deeper insights into customer behavior.

Whether you’re just starting or have an established email program, SendinBlue, and SendGrid’s reporting and insights features can help you track and improve the overall performance of your campaigns.

Performance & Reliability

You can rely on SendinBlue and SendGrid for reliable and high-performing email campaigns.

SendinBlue offers a 99.99% uptime guarantee, ensuring your email campaigns are always sent out without interruptions.

SendGrid also provides the same level of reliability and guarantees 99.9% uptime for their clients.

Both platforms have extensive email deliverability protocols to ensure high deliverability rates.

With both platforms, you can access real-time reports and data that can help you track your email campaigns and identify areas for improvement.

Additionally, SendinBlue and SendGrid have sophisticated AI-driven algorithms to detect and block spam emails from being sent out.


When it comes to selecting an email marketing solution, there are a plethora of factors that need to be taken into account. The ideal solution for you depends on the features you require and the budget you have allocated for it. Two popular options are Sendinblue and Sendgrid, which offer high-quality features and reliable performance at a reasonable cost. 

With Sendinblue, you can enjoy a user-friendly interface, intuitive automation tools, and in-depth analytics to help you optimize your email campaigns. On the other hand, Sendgrid offers exceptional deliverability rates, real-time analytics, and seamless integrations with other platforms. 

Whether you are looking for advanced automation, powerful analytics, or seamless third-party integrations, both platforms provide robust solutions to help you achieve your marketing objectives. So, it’s essential to take some time to think about your needs and budget before making a decision. With the right choice, you can unlock the full potential of email marketing and make a lasting impact on your target audience.

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