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Ecommerce vs Blog: Which Online Business Is Right For You?

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10 minutes

You may be thinking, which is better for online business: blog or eCommerce ?” Both have their pros and cons. Blogs are a great way to share your thoughts and ideas with the world but they can also be powerful online businesses on their own.

Ecommerce businesses, on the other hand, are easier to set up and may bring in revenue faster than a blog.

Both of these businesses, however, do some time to be profitable because while you can get sales right away with an eCommerce store (or brand), it doesn’t mean that you’re profitable.

If you’re not sure why, please read on…

A blog is a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. Posts on a blog are typically displayed in reverse chronological order, with the most recent post appearing first. When used as a noun, the word “blog” can also refer to the contents of a blog. Blogs are usually dedicated to a particular topic, such as food, politics, or news. Many blog platforms allow users to customize their blog’s appearance and functionality. Common features of blogs include comments, links, and images. Some blogs also allow readers to subscribe to RSS feeds to receive new content automatically. Blogs are distinct from websites in that they are usually updated more frequently and ten tend to be more personal, opinionated, and informal.

How Much Money Can You Make Blogging

There is no easy answer when it comes to how much money you can make money blogging. To make money blogging, you need to put in the hard work and dedicate yourself to writing and/or publishing quality content. You also need to be patient and build up a following before you can start making any significant income. However, if you are willing to put in the effort, blogging can be a great way to make money and even build a full-time income business around.

There are a number of ways to make money blogging, such as through advertising, sponsorships, or affiliate marketing. If you are serious about making money blogging, then you need to focus on creating quality content and promoting your blog so that you can attract readers and followers. Once you have built up a following, there are a number of ways to monetize your blog and start making money.

According to Indeed, on average, bloggers make $37,073.00 to $100,000.00 a year, while some report annual blogging income of between $1,000,000.00 to $2,000,000.00 a year.

female entrepreneur counting money

Pros of Blogging

One of the best things about blogging is that it’s relatively easy and inexpensive to start a blog. All you need is a domain name (which can be bought for as little as $10 per year) and web hosting (which can be as little as $5 per month). Once you have your domain name and hosting, you can use a free platform like WordPress or Blogger to set up your blog.

Blogging can also be a great way to make money online. Although it takes time to build up a significant following, there are several ways you can monetize your blogs, such as selling advertising, sponsored posts, or affiliate marketing. If you’re able to generate a large enough following, you could even make a full-time income from your blog.

Cons of Blogging

One of the biggest challenges of blogging is coming up with fresh, new content on a regular basis. If you’re not passionate about what you’re writing about, it will be difficult to maintain a consistent posting schedule. Additionally, if you’re not an experienced writer, it can be challenging to produce high-quality content.

Another downside of blogging is that it can take a long time to build up a significant following. Although there are ways to monetize your blog from the start, it’s typically more difficult to make money blogging than with other types of online businesses.

How to start a blog

Anyone can start a blog, but it takes a little bit of effort and planning to create a successful blog that people will actually want to read. Here are a few tips to get you started:

Find your niche

What are you passionate about? What do you have to say that people will find interesting or useful? Narrowing your focus will make it easier to create content for your blog and attract readers who are interested in what you have to say.

Choose a platform

There are a variety of blog platforms out there, from WordPress to Blogger to Tumblr. Do some research and decide which platform will work best for you and your blog.

Create great content

This may seem like a no-brainer, but it’s important to remember that your blog should be filled with content that people will actually want to read. Take the time to write interesting and informative posts that will keep people coming back for more.

Promote your blog

Once you’ve created some great content, you need to let people know about your blog.

There are several ways how you can drive traffic to your blog, one of the best ways is of course through search engine content marketing, which is the very organic way of promoting your blogging business.

This strategy requires you to write about topics and keywords that others are already searching for in search engines such as Google and Bing.

Another great way of promoting your blog is through social media content marketing and, maybe, paid ads.

While it takes time to build your blogging business through search engines and social media content marketing, organic marketing can give you the highest ROI on your marketing efforts.

Paid ads, on the other hand, can drive instant traffic to your blog, which you can monetize through display advertising, affiliate marketing, or your own product offers.

As you may know, paying for ads can be a double-edged sword because it’s a completely different monster to tame, and it can cost you a lot of money if you’re not doing it the right way.

blog marketing icon

Make money blogging

There are several ways to make money from your blog, including:

Display advertising:

You can sell advertising space on your blog to businesses who want to reach your audience. This can be done through a number of ad networks, such as Google AdSense or Media.net.

Affiliate marketing

You can earn commission from promoting other people’s products on your blog. When someone clicks on one of your affiliate links and makes a purchase, you’ll earn a commission.

Selling your own products or services

You can use your blog as a platform to sell your own products or services. If you have a product or service that you think your audience would be interested in, you can promote it on your blog and make sales through your blog.

Sponsored content

You can accept sponsored posts from businesses that want to reach your audience. This is similar to display advertising, but with sponsored posts, you’re paid to write a post that promotes the business.


You can use your blog as a platform to build your consulting business. If you have expertise in a certain area, you can offer your consulting services to businesses and individuals who need help in that area.

Now that we’ve covered the basics of starting a blog, let’s take a look at eCommerce businesses…

What is Ecommerce?

Ecommerce, also known as electronic commerce or online shopping, refers to the buying and selling of goods or services over the internet. Ecommerce businesses can range from small, home-based businesses to large, global enterprises. The most common types of eCommerce businesses are retail websites, B2B websites, and C2C websites.

An eCommerce business is an online business that sells products or services through an online store. Ecommerce businesses can range from small, home-based businesses to large, international businesses.

Pros of eCommerce

One of the biggest benefits of eCommerce is that it allows businesses to reach a larger audience than they would be able to with a brick-and-mortar store. With an online store, businesses can sell to customers anywhere in the world, 24 hours a day, 7 days a week.

Another advantage of eCommerce is that it offers businesses a lower cost of entry than traditional brick-and-mortar businesses. It’s relatively inexpensive to set up an online store, and there are no costs associated with renting or leasing physical space. Additionally, eCommerce businesses have the potential to reach a global market, which can further reduce costs.

Cons of Ecommerce

One of the biggest challenges facing eCommerce businesses is competition. With so many businesses selling similar products and services online, it can be difficult to stand out from the crowd. Additionally, customers have become increasingly savvy and are often price-sensitive, which can make it tough to compete on price.

Another downside of eCommerce is that it can be difficult to build trust with customers. Because customers cannot see or touch the products they’re buying, they may be hesitant to make a purchase. This is why it’s important for eCommerce businesses to focus on building strong relationships with their customers and providing exceptional customer service.

How to Start an Ecommerce Business

There are several things you need to do to start an eCommerce business, which includes the following:

Choose a niche

The first step to starting an eCommerce business is to choose a niche. You’ll need to decide what kind of products or services you want to sell and who your target market is.

Research your competition

Once you’ve chosen your niche, you’ll need to research your competition. This will help you understand the market and find a way to differentiate your business.

Create a business plan

A business plan is an essential tool for any business, and eCommerce businesses are no exception. Your business plan will help you map out your business goals and strategies.

Build your website

The next step is to build your eCommerce website. You’ll need to choose a platform, design your website, and add products or services.

Promote your business

Once your website is up and running, you’ll need to start promoting your business. This can be done through SEO, social media, and online advertising.

While SEO and organic social media marketing help build an eCommerce business in the long run. Paid ads help you test and gain insights into your target market quickly.

Analyze your data

Finally, you’ll need to track and analyze your data. This will help you understand your customers and make better business decisions.

How to choose between a blog or an eCommerce store

Deciding whether to start a blog or an eCommerce store can be a tough decision. Both have their pros and cons, and there is no one-size-fits-all solution.

woman choosing between cake and apple

Ecommerce vs Blog: Things to Consider

Three of the main considerations when choosing between a blog and an eCommerce store as a business is your skill level, capital, and which one you’re willing to keep on doing in the long term.

Skill Level

All of us have our own sets of skills that we can use as a foundation for whichever business we start.

If you enjoy writing and have a natural talent for crafting great quality articles and know about search engine optimization, a blogging business might be a great option for you.

On the other hand, if you’re more of a people person and have some sales experience, an eCommerce business could be a better choice for you.


The amount of capital required to start either an eCommerce business or a blog also differs greatly. You can start a blog for less than $100 in your first year but that doesn’t mean that it’s your only capital – the rest will be sweat equity.

I found that while most people talk about their blogging success, they fail to talk about the journey that you have to embark on a consistent basis in order to grow your blog into a successful publishing business.

Yes, when you blog either through written content or videos, you’re technically a media company, and a media company would publish a whole lot of content on a consistent basis before people would even start to pay attention.

So, keep in mind that starting a blog is the easy part, making it successful requires hard work, consistency, and dedication.

You can also start an eCommerce business with very little capital. You could even Dropship which requires no inventory whatsoever but in most cases, you will have to pay for ads to test whether or not your products are going to be successful.

Most eCommerce business owners have found success through social media advertising via Facebook and Instagram, while others found success by seeding viral videos on platforms like TikTok, Instagram, and even Pinterest.

$2,000.00 is a good capitalization requirement when testing products in the dropshipping phase of your business. While you can start with lesser capital, you may find yourself burning through your capital in ad spending at the research phase of your business.


Whether you choose blogging or an eCommerce business, would you have the patience to keep working on your project during the building phase? A lot of would-be successful entrepreneurs quit too early and move on to another business idea.

Whatever business you’re going to start, it’s of vital importance that you’re interested and personally invested in your project. If not, it will not succeed.


ecommerce vs blog - conclusion

Ecommerce businesses have a lot of potentials, but they also come with some challenges. The key to success is to choose a niche, research your competition, and build a strong relationship with your customers. If you can do these things, you’ll be well on your way to success.

A blog, on the other hand, is a platform where a person or an organization shares their thoughts and ideas in the form of articles. A blog can be about anything – from fashion to food to Technology.

If you don’t have a lot of capital to start an online business, you can actually start both!

Starting a blog and an eCommerce business might be confusing to hear but it can be a very lucrative long-term business that’s not reliant on paid traffic (alone).

As mentioned, a blogging business takes time to build, but once you have established traffic and following, launching products (digital or physical) is easier because you already have an audience from whom you’ve already established relationships and credibility through blogging.

Why use a blog to promote your eCommerce business?

A blog is a great way to promote your eCommerce business. By providing valuable content, you can attract new visitors to your site and build relationships with potential customers. In addition, a blog can help you build trust and credibility with your audience. By sharing your knowledge and expertise, you can show potential customers that you are an authority in your field. As a result, they will be more likely to purchase from you. Moreover, a blog can provide valuable insights into your industry and help you keep up with the latest trends. By staying up-to-date, you can ensure that your eCommerce business remains competitive. In sum, there are many reasons why you should use a blog to promote your eCommerce business. With its ability to attract new visitors, build relationships, and establish trust and credibility, a blog can be a powerful tool in your marketing arsenal.

Are you planning to start an online business? If so, which one do you think is better for you?

Is it an eCommerce shop/brand or a blog?

Have you considered starting a blog to promote your eCommerce business? Share your thoughts in the comments below!

If you found value from this post and learned something that helped you in your entrepreneurial journey I’d love it if you shared this post in your social media communities. An easy way to share this post is to repin the image below on Pinterest!

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